Martha Krawczyk De Sedas
(Former) VP & General Manager, Global Commercial Services – US Small Business Segment B2B Sales
American Express Company
Martha Krawczyk De Sedas is an award-winning sales and marketing leader with 30 years of progressive experience in various areas of senior management and business development for American Express, TradeStation (fintech), Visa, and Sony. She brings entrepreneurial vision and drive and unwavering dedication to the brand, organization, and people while delivering remarkable business growth, innovative product development, operational efficiencies, and brand equity.
Most recently, Martha navigated roles as VP & GM, Global Commercial Services – U.S. Small Business Segment B2B Sales and VP, Global Commercial Services, Global Field Enablement—Small, Mid-sized, and Large Businesses for American Express. Throughout her tenure, Martha led a cross border team to deliver a record year in all business metrics; established a new operating model for acquisition, mission, and vision; led teams through compliance-focused culture transformation; led the Strategy Center of Excellence of Amex; improved sales performance globally; and was instrumental to business continuity and employee engagement through the COVID-19 pandemic. While with Amex, Martha earned recognition as an inspirational leader across various company forums and initiatives, including the Master Class Leadership Program, Women’s Ambition Project on International Women’s Day, and Hispanic Women Leaders.
Prior, with TradeStation Group, Martha served as Global Head, VP of Marketing. Here she rebranded and repositioned a fully digital marketing team as trusted advisors to other business units, designed and led global long-term marketing strategies, established key external partnerships, and achieved significant budget efficiencies.
Previously, Martha led a progressive tenure in a variety of Marketing leadership roles with Visa. As Head of Marketing, Brazil, she developed and implemented a new user-centric digital strategy; boosted partnerships with Google, Twitter, Facebook, and others; and developed and launched a CRM program to enhance digital analytics and data capabilities. As VP, Regional and Local Marketing – Latin America and Caribbean, Martha sold more than one million cards in Mexico and Brazil in one year, increased customer sales, and delivered increased consumption per card. Her preceding roles with Visa included VP, Global Marketing – Visa IPO Project, Head of Marketing Strategies & Planning, and VP, Latin America & Caribbean.
Earlier in her career, Martha was Senior Marketing Communications Manager—Latin America for Sony Corporation.
Martha holds an Executive MBA from the University of Miami and a bachelor’s degree in Marketing from Universidad Santa Maria La Antigua (USMA) in Panama City. She completed the Visa Leadership Team training at the Aspen Institute and the Marketing Leadership Program at Northwestern University’s Kellogg School of Management. Martha also earned Chef de Cuisine credentials through the Culinary School of Chef Nicolau Rosa in Brazil.
A thought leader in her space, Martha has been recognized with dozens awards throughout her career, including 12 ADDY Awards, five Silver Lions at Cannes, and several Silver Effie Awards. She was also featured in the book Stories of Corporate Success in Brazil published in 2016.