Our Team

In a global economy, having a competitive edge in customized, diverse solutions matters. Yardstick Management helps clients develop a plan that delivers a quantifiable impact on their target market.

MANAGING PARTNER

Ebbie Parsons, Ed.D.

Dr. Ebbie Parsons, III, is the Founder and Managing Partner of Yardstick Management. A seasoned business executive with a passion for intentional impact, has been applauded for

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Partner

Chris Webber

Chris Webber serves as Partner for Yardstick Management and is responsible for growing the company portfolio and acting as an ongoing image consultant.

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President & Chief Operating Officer

Naima Greenwood, MBA

Naima Greenwood serves as the President & Chief Operating Officer at Yardstick Management, responsible for growing the Yardstick Management portfolio and managing ongoing projects.

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Chief Communications Officer

Slma Shelbayah, M.A.

Slma Shelbayah serves as the Chief Communications Officer at Yardstick Management, overseeing the internal and external communications strategy alignment, marketing, public relations,

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Principal Consultant

Mansa Bilal Mark King, Ph.D.

Mansa Bilal Mark King serves as a Principal Consultant at Yardstick Management. He is responsible for key project work at Yardstick Management, and for growing

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Principal Consultant

Shannon Hassler, J.D.

Shannon Hassler serves as a Principal Consultant for Yardstick Management, where she leads our executive search practice and serves as a key member of our diversity, equity, and

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Principal Consultant

Bernard Ashby, MD, MPP, RPVI, FACC

Dr. Bernard Ashby serves as a Principal Consultant for Yardstick Management. He was born and raised in South, Florida by Caribbean parents who were able to instill in him strong qualities such as family values, a strong work ethic, and a love of serving others.

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Senior Consultant

Linda Brito, MBA

Linda Brito serves as a Senior Consultant at Yardstick Management and has a keen insight on operations improvement. Before joining Yardstick, she worked for several years in customer operations

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Senior Consultant

Mona Khalil

Mona Khalil serves as a Senior Consultant for Yardstick Management. Prior to joining Yardstick, Mona Khalil worked at LinkedIn as a Senior. Program Manager in Talent Acquisition on the Innovation and Solutions team.

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Senior Consultant

Nicole Nero, Ed.D.

Dr. Nicole Nero serves as a Senior Consultant for Yardstick Management. She is responsible for facilitating client workshops and trainings and oversees Yardstick Management’s Consulting practice as a project manager.

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Senior Consultant

Melanie Calhoun, MBA

Melanie Calhoun serves as a Senior Consultant for Yardstick Management, supporting the diversity and inclusion line of business. With her expertise in marketing management and diversity and inclusion initiatives, Melanie helps

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Senior Consultant

Jaclyn Carter, MHRIR

Jaclyn Carter serves as a Senior Consultant on Yardstick Management’s leadership team. Jaclyn provides leadership and direction in all aspects of managing Human Capital.

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Senior Consultant

Neil Van Leeuwen, Ph.D.

Dr. Neil Van Leeuwen serves as a Senior Consultant on the Yardstick Management team, leading the customer value creation process for Yardstick’s commercial client portfolio. Neil’s interests and expertise

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Consultant

Gordon Callaway

Gordon Callaway serves as a Consultant for Yardstick Management. He is responsible for building, leading, and reviewing proposals for new business clients across all sectors.

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Consultant

Gilberto Orozco

Gilberto Orozco is a 2020 graduate of the University of Michigan and serves as a Consultant for Yardstick Management. Before joining Yardstick, Gilberto has been involved

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Consultant

Josie Burton

Josie serves as a Consultant for Yardstick Management where she supports projects across Yardstick’s portfolio of clients.  She is a 2020 graduate of Earlham College obtaining a degree in Global Management with a focus in Management Information Technology.

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Diversity Sourcer

Haneen AbuFarha

Haneen AbuFarha serves as the Diversity Sourcer for Yardstick Management. She is a seasoned sourcer having previously worked with Microsoft, Facebook, AWS, and Slack. Her mission has been

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Senior Designer

Kae McGowan

Kae McGowan serves as the Senior Designer for Yardstick Management, bringing over 7 years of art direction experience to the Yardstick team while providing print and digital design solutions for the firm and its clients.

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Brand Strategist

Jasmine Johnson

Jasmine Johnson serves as the Brand Strategist for Yardstick Management, where she leads the development of the Yardstick brand in design, communications, internal, and external perception.

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Executive Assistant

Reyonia Whipple

Reyonia Whipple serves as the Executive Assistant to the Founder and Managing Partner, Ebbie Parsons, III. She graduated in 2018 from Lander University with a Bachelor of Science in Mass Communications.

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Executive Assistant

Sabrina Lopez

Sabrina serves as an Executive Assistant to Naima Greenwood, Chief Operating Officer, and Shannon Hassler, Principal Consultant, for Yardstick Management.

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