Our Team

In a global economy where consumers having a competitive edge in customized diverse solutions matters. Yardstick Management helps clients develop a plan that delivers a quantifiable impact on their target market.

MANAGING PARTNER

Ebbie Parsons, Ed.D.

Dr. Ebbie Parsons, III, is the Founder and Managing Partner of Yardstick Management. A seasoned business executive with a passion for intentional impact, has been applauded for

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Partner

Chris Webber

Chris Webber currently serves as Partner for Yardstick Management, and is responsible for growing the company portfolio and acting as an ongoing image consultant.

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Chief Operating Officer

Naima Greenwood, MBA

Naima Greenwood currently serves as the Chief Operating Officer at Yardstick Management, responsible for growing the Yardstick Management portfolio and managing ongoing projects.

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Chief Communications Officer

Slma Shelbayah

Slma Shelbayah is the Chief Communications Officer at Yardstick Management, overseeing the internal and external communications strategy alignment, marketing, public relations,

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Principal Diversity Consultant

Mansa Bilal Mark King, Ph.D.

Mansa Bilal Mark King currently serves as a Principal Diversity Consultant at Yardstick Management. He is responsible for key project work at Yardstick Management, and for growing

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Principal Consultant

Shannon Hassler, J.D.

Shannon Hassler serves as a Principal Consultant with Yardstick Management where she leads our executive search practice and serves as a key member of our diversity, equity, and

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Senior Consultant - Global Director of Research and Impact

Eldrin Deas, Ph.D.

Eldrin L. Deas is a Senior Consultant with Yardstick Management. He brings to Yardstick more than a decade of experience in strategic design, research, community outreach, advocacy,

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Senior Consultant

Linda Brito, MBA

Linda Brito serves as a Senior Consultant at Yardstick Management and has a keen insight on operations improvement. Before joining Yardstick, she worked for several years in customer operations

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Senior Consultant

Melanie Calhoun, MBA

Melanie Calhoun supports Yardstick’s Diversity and Inclusion line of business. As a senior consultant with expertise in marketing management and diversity and inclusion initiatives, Melanie helps

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Senior Consultant

Jaclyn Carter

Jaclyn Carter is a Senior Consultant on Yardstick Management’s leadership team. Jaclyn provides leadership and direction in all aspects of managing Human Capital.

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Senior Consultant

Neil Van Leeuwen, Ph.D.

Dr. Neil Van Leeuwen serves as a Senior Consultant on the Yardstick team leading the Customer Value Creation process for Yardstick’s commercial client portfolio. Neil’s interests and expertise

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Consultant

Andre Chatfield

Andre Chatfield is a Consultant at Yardstick Management and has a passion for entrepreneurship and innovation. Prior to Yardstick, Andre worked for Accenture as a business and integration

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Consultant

Gordon Callaway

Gordon Callaway serves as a Consultant for Yardstick Management. He is responsible for building, leading, and reviewing proposals for new business clients across all sectors.

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Consultant

Nicole Nero, Ed.D.

Dr. Nicole Nero serves as a Consultant for Yardstick Management. She is responsible for facilitating client workshops and trainings and oversees Yardstick Management’s Consulting practice as a project manager.

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Consultant

Gilberto Orozco

Gilberto Orozco is a 2020 graduate of the University of Michigan and serves as an Associate Consultant at Yardstick Management. Before joining Yardstick, Gilberto has been involved

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Associate Consultant

Josie Burton

Josie is an Associate Consultant for Yardstick Management. She is a 2020 graduate from Earlham College with a Major in Global Management with a focus in Management Information Technology.

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Diversity Sourcer

Haneen AbuFarha

Haneen serves as the Diversity Sourcer for Yardstick Management. She is a seasoned sourcer having previously worked with Microsoft, Facebook, AWS and Slack. Her mission has been

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Senior Designer

Kae McGowan

Kae’s interests have always been split between sports and the arts, and she attended Savannah College of Art and Design (SCAD) as an undergrad in order to be able to grow in both areas.

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Brand Strategist

Jasmine Johnson

Jasmine is a 2019 graduate of North Carolina Agricultural and Technical State University. With her focus in multimedia journalism, marketing, and public relations, she hopes to connect

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