Our Team

In a global economy, having a competitive edge in customized, diverse solutions matters. Yardstick Management helps clients develop a plan that delivers a quantifiable impact on their target market.

Co-Founder & Partner

Ebbie Parsons, Ed.D.

Dr. Ebbie Parsons, III, is the Founder of Yardstick Management. A seasoned business executive with a passion for intentional impact, he has been applauded for his strategic thinking, engaging leadership, and results-oriented mindset throughout his successful career.

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Global Managing Partner

Reena Patel, Ph.D

Reena Patel serves as the Global Managing Partner of Yardstick Management / Diversified Search Group to offer unmatched strategic consulting services to global clients. Reena is a seasoned expert in International Business, armed with a B.Sc from the University of Toronto, an MBA in Finance and Marketing from Plymouth State University, and a Ph.D. from ISM, Paris.

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Co-Founder & Senior Advisor

Ayana Parsons

Ayana Parsons is an extraordinary entrepreneur, visionary executive, and charismatic speaker on an unwavering mission to drive global change through inclusive leadership and economic freedom. Her mission in life is to empower generations to reach their full potential, both professionally and personally.

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Chief Communications Officer

Slma Shelbayah, M.A.

Slma Shelbayah serves as the Chief Communications Officer at Yardstick Management, overseeing the internal and external communications strategy alignment, marketing, public relations,

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Vice-President, Research and Impact

Monica Miller-Smith, Ed.D.

Dr. Monica Miller-Smith serves as the Director of Research and Impact at Yardstick Management, where she oversees training and development. For nearly fifteen years, she instructed courses in Human Development and Family Sciences at the University of Connecticut, University of Bridgeport, and Central Michigan University.

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Principal Consultant

Bernard Ashby, MD, MPP, RPVI, FACC

Dr. Bernard Ashby serves as a Principal Consultant for Yardstick Management. South Florida’s Legacy Magazine recognized him as a Top Black Healthcare Professional and one of the 50 Most Powerful Black Professionals

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Mays Iseed, M.A.

Mays serves as a Diversity Sourcer for Yardstick Management. She brings years of experience recruiting across a variety of industries including Technology and HR with a range of companies based in Palestine, the United States, and several global overseas startups, all whilst actively ensuring diversity and inclusion in their recruitment processes.

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Senior Researcher

Reyonia Whipple

Reyonia Whipple serves as a Senior Researcher supporting Yardstick’s Executive Search practice. She graduated in 2018 from Lander University with a Bachelor of Science in Mass Communications.

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Senior Director, Strategy & Operations

Gilberto Orozco

Gilberto Orozco is a proud University of Michigan and Entrepreneurship alum, currently working as a Consultant and Lead in Data and Consulting Operations. Before joining, Gilberto was involved in the entrepreneurship space –

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Senior Consultant

Hazel Thomson

Hazel serves as a Senior Consultant for Yardstick Management. Hazel has over 15 years of experience representing renowned global brands such as Playboy, McLaren, and World Wrestling Entertainment, in addition to a Silicon Valley technology start-up.

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Senior Leadership Executive Assistant & Project Coordinator

Candice Howard

Candice Howard serves as a Project Coordinator & Senior Leadership Executive Assistant for Yardstick Management. As a Senior Leadership Executive Assistant, Candice ensures the smooth operation of the company and is responsible for providing administrative support to the Founder,

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Brand Strategist

Michelle Uquillas, M.A.

Michelle serves as a Brand Strategist for Yardstick Management. Prior to joining Yardstick, Michelle was in the fashion industry for more than 10 years, in roles ranging from design to communications, marketing, and brand management.

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Strategic Advisor

Naima Greenwood, MBA

Naima Greenwood serves as the Strategic Advisor at Yardstick Management, responsible for growing the Yardstick Management portfolio and managing ongoing projects.

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Principal Consultant/Advisor

Jenny Sade

Jenny Sade is a compassionate, collaborative and intentional people-first leader who harnesses her innate ability to see the power and potential in people to scale and optimize today’s most innovative companies and brands. With 20+ years of experience in operational leadership and talent acquisition and development, Jenny is a highly sought after c-suite advisor and coach to forward-thinking, growth-oriented, values-driven businesses and executives.

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