Our Team

In a global economy, having a competitive edge in customized, diverse solutions matters. Yardstick Management helps clients develop a plan that delivers a quantifiable impact on their target market.

MANAGING PARTNER

Ebbie Parsons, Ed.D.

Dr. Ebbie Parsons, III, is the Founder and Managing Partner of Yardstick Management. A seasoned business executive with a passion for intentional impact, has been applauded for

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Partner

Chris Webber

Chris Webber serves as Partner for Yardstick Management and is responsible for growing the company portfolio and acting as an ongoing image consultant. Chris is in the NBA Hall of Fame.

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President & Chief Operating Officer

Naima Greenwood, MBA

Naima Greenwood serves as the President & Chief Operating Officer at Yardstick Management, responsible for growing the Yardstick Management portfolio and managing ongoing projects.

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Chief Marketing and Communications Officer

Slma Shelbayah, M.A.

Slma Shelbayah serves as the Chief Marketing and Communications Officer at Yardstick Management, overseeing the internal and external communications strategy alignment, marketing, public relations,

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Global Head of Executive Search and Human Resources

Johnny Park

Johnny serves as the Global Head of Executive Search and Human Resources for Yardstick Management, where he is responsible for leading Human Resources and the Executive Search team.

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Global Director of Research and Impact

Monica Miller-Smith, Ed.D.

Dr. Monica Miller-Smith serves as the Global Director of Research and Impact at Yardstick Management, where she oversees training and development. For over 14 years, she has instructed courses in Human Development and Family Sciences at the University of Connecticut, University of Bridgeport, and Central Michigan University.

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Principal Consultant

Cathy Harrell

Cathy Harrell serves as a Principal Consultant for Yardstick Management. Prior to joining Yardstick, Cathy amassed a 30+ year career in the foodservice industry and is an 18 year veteran of Sonic Drive-In where she contributed as a Vice President of field Marketing and Regional Vice President of operations. After working for years on diversity, equity, and inclusion

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Principal Consultant

Reginald Bean, MBA

Reginald Bean serves as Principal Consultant for Yardstick Management. Prior to joining Yardstick, Reginald, known for his vision, intuition, and systems approach regarding the thread of opportunities that exist throughout organizations, served as an HR executive with over 20 years of experience in operations, finance, and human capital management.

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Principal Consultant

Bernard Ashby, MD, MPP, RPVI, FACC

Dr. Bernard Ashby serves as a Principal Consultant for Yardstick Management. South Florida’s Legacy Magazine recognized him as a Top Black Healthcare Professional and one of the 50 Most Powerful Black Professionals

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Senior Consultant

Melanie Calhoun, MBA

Melanie Calhoun serves as a Senior Consultant for Yardstick Management, supporting the diversity and inclusion line of business. With her expertise in marketing management and diversity and inclusion initiatives, Melanie helps

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Senior Consultant

Jaclyn Carter, MHRIR

Jaclyn Carter serves as a Senior Consultant on the Yardstick Management team. Jaclyn provides leadership and direction in all aspects of managing Human Capital.

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Senior Recruiter

Kevin Gomes

Kevin serves as a Senior Recruiter and brings 25+ years of consulting experience across multiple industries and sectors, specializing in greenfield projects within RPO/volume outsource staffing, Executive Search, Sales & Performance Training and other Employee and People Strategies.

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Senior Recruiter

Tarsha Terrell

Tarsha serves as a Sr. Executive Recruiter on the Executive Recruiting Team. She brings 25+ years of People Engagement experience in the areas recruitment, sales, training, and DEI.

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Recruiter

Haneen AbuFarha, MBA

Haneen AbuFarha serves as the Diversity Sourcer for Yardstick Management. She is a seasoned sourcer having previously worked with Microsoft, Facebook, AWS, and Slack. Her mission has been

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Recruiter

Mays Iseed, M.A.

Mays serves as a Diversity Sourcer for Yardstick Management. She brings years of experience recruiting across a variety of industries including Technology and HR with a range of companies

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Recruiter

Reyonia Whipple

Reyonia Whipple serves as an Recruiter supporting Yardstick’s Executive Search practice. She graduated in 2018 from Lander University with a Bachelor of Science in Mass Communications.

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Consultant

Josie Burton

Josie serves as a Consultant for Yardstick Management where she supports projects across Yardstick’s portfolio of clients.  She is a 2020 graduate of Earlham College with a degree in Global Management.

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Brand Strategist

Michelle Uquillas, M.A.

Michelle serves as a Brand Strategist for Yardstick Management. Prior to joining Yardstick, Michelle was in the fashion industry for more than 10 years, in roles ranging from design to communications, marketing, and brand management.

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Events Manager

Zoe Drane

As the Events Manager for Yardstick Management, Zoe plans and executes all company and client events, and is a contributing member to the marketing and communications team. She brings with her an expertise in event logistics,

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Associate Consultant & Marketing Coordinator

Meridian Buckner-Swain

Meridian Buckner-Swain is Associate Consultant & Marketing Coordinator at Yardstick Management. She assists the Communications & Consulting departments with marketing materials, events, and strategy.

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Senior Designer

Kae McGowan, MA

Kae McGowan serves as the Senior Designer for Yardstick Management, bringing over 7 years of art direction experience to the Yardstick team while providing print and digital design

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Executive Assistant

Candice Howard

Candice Howard serves as an Executive Assistant for Yardstick Management. As an executive assistant, Candice ensures the smooth operation of the company and is responsible for providing administrative support to the Founder,

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